Up Hill Down Dale was born out of a love of trail running and multi-sport events. The company was started at the end of 2015 by husband and wife team, Dave and Belinda Bateson.

Dave and Belinda were traveling from their base in North Wales to Northern England, Mid Wales and the midlands to compete in trail running races. There seemed to be very few in their local area of North Wales. Mid / North East Wales is a beautiful area with outstanding scenery and they felt that this area would benefit from a trail running series, for both local people and also those from further afield.

They gained access to some outstanding private estates in the area and Up Hill Down Dale was born.